The EDIROL V-4 makes history by being selected as one of the key ingredients in getting VJs on the dancefloor. - Excerpt from "100 Moments That Changed the Club World" - Special 2005 Collector's Edition Issue from Club Systems International.

With the launch of the EDIROL's V-4 video mixer in 2001, the role of the VJ was finally written into the club script.

"The thing EDIROL did is make it happen," said VJ and C Squared Labs owner Vello Virkhaus. "[VJs] can finally afford to buy the mixer, whereas [the equipment] everybody was using before was $3000 or $4000. And $4000 versus $600-$900 is a pretty big drop."

While video wasn't new to clubs - reels of film loops had a presence since the beginning - advances in technology and EDIROL's new gear made "video [a] performance in a new way. Over the past 10 years it's being more and more recognized and introduced [in clubs], as opposed to a classic light show," says Virkhaus. "The actual title of digital video jockey is something that's new to electronic DJ culture specifically, not even hip-hop culture. It's a dance-specific off shoot."